PRIVACY POLICY

Last Updated: 6th October 2026

The Flower Alchemist respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use and protect personal information when you visit our website, enquire about our services, book our floral design services or otherwise communicate with us.

The Flower Alchemist is primarily a wedding and brand event florist, creating refined, highly personalised floral design for weddings, private celebrations, corporate events, brand activations, shoots and creative projects. We also offer floristry workshops and courses.

We aim to keep this policy clear and straightforward so that you understand what information we collect, why we need it and how we use it.

1. Who we are

The Flower Alchemist Limited (The Flower Alchemist)  is a Sussex-based wedding and brand event floristry business owned and operated by Lucinda Ellis-Potter.

For data protection purposes, The Flower Alchemist is the data controller responsible for your personal information.

Business name: The Flower Alchemist
Owner: Lucinda Ellis-Potter
Address: Slides Farm, Silverhill, Robertsbridge. TN32 5PA
Email: lucinda@thefloweralchemist.co.uk
Website: www.thefloweralchemist.co.uk

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. What personal information we collect

Depending on how you interact with us, we may collect some of the following information:

  • Your name

  • Email address

  • Telephone number

  • Postal or delivery address

  • Wedding or event date

  • Wedding or event venue

  • Details about your wedding, event or project

  • Your floral preferences and design requirements

  • Colour palettes, mood boards and styling information

  • Budget and quotation information

  • Information provided through enquiry or questionnaire forms

  • Consultation notes

  • Contract and booking information

  • Invoice and payment information

  • Information contained in emails, telephone conversations, WhatsApp messages and other communications with us

  • Information relating to corporate or brand projects

  • Company, agency or organisation details where relevant

  • Information about venue access, delivery and installation requirements

  • Workshop booking information where applicable

  • Photographs, testimonials or reviews that you provide to us or give us permission to use

  • Your marketing preferences

  • Technical information about how you use our website, where collected through cookies or similar technologies

We only collect information that is reasonably necessary for the purposes described in this policy.

3. How we collect your information

We may collect personal information when you:

  • Complete a wedding enquiry form

  • Submit an event or brand enquiry

  • Contact us through our website

  • Contact us by email or telephone

  • Contact us through social media

  • Contact us through WhatsApp

  • Complete a wedding or event questionnaire

  • Arrange or attend a consultation

  • Request a quotation or proposal

  • Book our wedding or event floristry services

  • Book a floristry workshop or course

  • Make a payment

  • Subscribe to our marketing communications

  • Leave a review or testimonial

  • Visit or use our website

We may also receive limited information from wedding venues, planners, event agencies, production companies, marketing agencies or other suppliers where this is necessary to respond to an enquiry or provide services you have requested.

4. How we use your personal information

We use your personal information to operate The Flower Alchemist and provide our services.

Wedding floristry

We may use your information to:

  • Respond to your enquiry

  • Understand your floral requirements

  • Arrange consultations

  • Prepare bespoke proposals and quotations

  • Develop your floral concept and mood board

  • Manage your booking and contract

  • Communicate with you throughout the planning process

  • Arrange flower sourcing

  • Liaise with your wedding venue, planner and other suppliers

  • Arrange delivery and installation

  • Manage changes to your requirements

  • Prepare invoices and process payments

  • Provide support before and during your wedding

Brand and corporate events

For brand, corporate and creative projects, we may use your information to:

  • Respond to project enquiries

  • Discuss creative requirements and project briefs

  • Prepare proposals and quotations

  • Communicate with clients, agencies, event producers and other project contacts

  • Source flowers, props and other required materials

  • Coordinate delivery, installation and collection

  • Liaise with venues, production companies and event teams

  • Manage project schedules and practical requirements

  • Invoice for services and process payments

  • Deliver the agreed floral design and event services

Workshops and courses

Where you book a floristry workshop or course, we use your information to process your booking, communicate workshop arrangements, take payment and provide the service you have booked.

Business administration

We may use your information for accounting, invoicing, record keeping, insurance, tax, legal and regulatory purposes and for the general administration of our business.

Improving our services

We may use information about enquiries, bookings and website use to understand how our business is performing and improve our website, services and customer experience.

5. Our lawful basis for using your information

UK data protection law requires us to have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following:

Contract

Where processing is necessary to provide services, you have booked or to take steps at your request before entering into a contract.

For example, preparing a wedding quotation or providing floral services you have booked.

Legitimate interests

Where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms.

This may include responding to genuine enquiries, managing client relationships, communicating with businesses and agencies, maintaining business records, improving our services and protecting our business.

Legal obligation

Where we need to process information to comply with a legal or regulatory requirement, including accounting and tax obligations.

Consent

Where we ask for your consent, we will explain what you are consenting to. You can withdraw your consent at any time.

For example, consent may be required for certain marketing communications, use of identifiable photographs or non-essential website cookies.

6. Marketing

We may occasionally send information about The Flower Alchemist, including:

  • Wedding and event floristry

  • Brand and corporate event work

  • Floristry workshops and courses

  • Seasonal workshops

  • New services

  • News and updates

Where consent is required for electronic marketing, we will obtain it before sending marketing communications.

You can unsubscribe at any time by using the unsubscribe option provided in our marketing communication or by contacting us directly.

We will not sell your personal information to third parties.

7. Working with venues, agencies and suppliers

Wedding and brand events often involve working closely with other businesses and individuals.

Where reasonably necessary to provide your services, we may share limited information with:

  • Wedding venues

  • Event venues

  • Wedding planners and coordinators

  • Event agencies

  • Marketing and PR agencies

  • Production companies

  • Marquee and styling companies

  • Photographers and other creative suppliers

  • Delivery and installation providers

  • Other suppliers involved in delivering your event

For example, this may include your name, event date, venue, delivery information and relevant setup requirements.

We only share information that is reasonably necessary for the relevant purpose.

8. Service providers

We may use trusted third-party providers to help us operate our business. These may include providers of:

  • Website hosting

  • Email

  • Online enquiry and questionnaire forms

  • Payment processing

  • Accounting

  • Booking systems

  • Customer relationship management

  • Email marketing

  • Cloud storage

  • Website analytics

  • Other business administration services

Where a third-party processes personal information on our behalf, we take reasonable steps to ensure that appropriate data protection arrangements are in place.

The specific providers we use may change from time to time.

9. Payments

When you make a payment to The Flower Alchemist, your payment may be processed through a third-party payment provider.

We do not normally have access to or retain your full payment card details.

We retain appropriate transaction and payment records where necessary for accounting, tax, legal and business purposes.

10. Website cookies and similar technologies

Our website may use cookies and similar technologies.

Some are necessary for the website to function. Others may be used for:

  • Website analytics

  • Understanding how visitors use our website

  • Improving website performance

  • Remembering preferences

  • Marketing or advertising, where applicable

Where consent is required, we will ask for your consent before using non-essential cookies or similar technologies.

You can manage your cookie preferences through the cookie controls provided on our website.

Our use of cookies may change if we introduce new website features or services. We will update our cookie information where necessary.

11. Social media

If you contact us through Instagram, Facebook or another social media platform, that platform will also process your personal information in accordance with its own privacy policy.

We may use information you voluntarily provide through social media to respond to your enquiry or provide our services.

Please remember that information you choose to make publicly available on social media may be visible to others.

12. Photographs, portfolio work and testimonials

Our floral work is an important part of The Flower Alchemist's portfolio, and we may photograph weddings, events, brand activations, shoots and installations for our website, social media, portfolio and marketing.

We may also receive photographs from professional photographers, venues, clients or other suppliers.

Where identifiable individuals appear in photographs and permission is required for promotional use, we will obtain the appropriate permission.

We may also use reviews and testimonials provided by clients.

If you do not want us to use an image, review or testimonial for promotional purposes, please let us know.

Where photography is provided to us by another professional photographer, we will respect any applicable copyright and usage restrictions.

13. How we protect your information

We take reasonable technical and organisational measures to protect your personal information against:

  • Loss

  • Accidental destruction

  • Unauthorised access

  • Unauthorised use

  • Alteration

  • Unauthorised disclosure

No method of transmitting information over the internet is completely secure, so we cannot guarantee absolute security of information transmitted to our website.

14. International transfers

Some of the technology and service providers we use may process personal information outside the United Kingdom.

Where this happens, we will take appropriate steps to ensure that your personal information is protected in accordance with applicable UK data protection law.

This may include relying on an adequacy decision or appropriate contractual safeguards where required.

15. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

For example:

  • Enquiry information may be retained for a reasonable period after an enquiry has ended.

  • Information relating to a confirmed wedding, event or brand project will normally be retained for as long as necessary to provide the service and deal with any related contractual, insurance or legal matters.

  • Financial and accounting records will be retained for the period required by law.

  • Marketing information will be retained while you remain subscribed or until you ask us to stop, subject to information we need to retain for another lawful reason.

We regularly review the information we hold and securely delete or anonymise information when it is no longer required.

16. Your rights

Depending on the circumstances, you have rights under UK data protection law to:

  • Request access to the personal information we hold about you.

  • Ask us to correct inaccurate or incomplete information.

  • Ask us to delete your information in certain circumstances.

  • Ask us to restrict how we use your information in certain circumstances.

  • Object to certain processing, including direct marketing.

  • Request the transfer of certain personal information to another organisation where the right to data portability applies.

  • Withdraw consent where we are relying on consent as our lawful basis.

These rights are subject to certain legal exceptions.

If you wish to exercise any of your rights, please contact us using the details at the end of this policy.

We may need to ask for information to confirm your identity before dealing with your request.

17. Complaints

If you have concerns about how we are using your personal information, please contact us first so that we have the opportunity to resolve your concern.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Website: https://ico.org.uk/

The ICO provides further information about your rights and how to make a complaint.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology or applicable data protection requirements.

The latest version will always be available on our website.

Last updated: 6 October 2026

19. Contact us

If you have any questions about this Privacy Policy or how The Flower Alchemist uses your personal information, please contact:

The Flower Alchemist Limited
Lucinda Ellis-Potter
Slides Farm, Silverhill, Robertsbridge. TN32 5PA
East Sussex
United Kingdom

Email: lucinda@thefloweralchemist.co.uk 

Website: www.thefloweralchemist.co.uk