The Flower Alchemist Floral Design
Website: www.thefloweralchemist.co.uk
Email: lucinda.watts@hotmail.com
Owner: Lucinda Ellis-Potter
Last updated: October 2026

1. Introduction

These Terms & Conditions apply between you, the user of this Website, and The Flower Alchemist Limited, owned and operated by Lucinda Watts ("The Flower Alchemist", "we", "us" or "our").

Please read these Terms & Conditions carefully, as they affect your legal rights. By accessing or using this Website, you agree to be bound by these Terms & Conditions.

If you do not agree to these Terms & Conditions, you should stop using the Website immediately.

These Terms & Conditions apply to your use of the Website only. Separate Terms & Conditions apply to our wedding and event floristry services, workshops, courses, hire services and any other services where applicable.

Nothing in these Terms & Conditions affects your statutory rights.

2. Definitions

In these Terms & Conditions:

"Website" means www.thefloweralchemist.co.uk and any associated pages, sub-domains or online services operated by The Flower Alchemist.

"User", "you" or "your" means any person accessing or using the Website.

"We", "us", "our" or "The Flower Alchemist" means The Flower Alchemist Limited, owned and operated by Lucinda Watts.

"Content" means any text, photographs, graphics, images, logos, videos, designs, information, software, page layout, underlying code and other material appearing on or forming part of the Website.

3. Use of the Website

You may use this Website for lawful purposes only.

You must not use the Website:

a. in any way that causes, or may cause, damage to the Website or interferes with another person's use or enjoyment of it;

b. in any way that is unlawful, fraudulent, harmful, abusive, threatening, harassing or otherwise objectionable;

c. to attempt to gain unauthorised access to the Website, its server or any associated systems;

d. to introduce or transmit viruses, malware or other harmful material;

e. to copy, reproduce or distribute Website Content without permission; or

f. in any way that infringes the intellectual property or other legal rights of The Flower Alchemist or any third party.

4. Intellectual Property

All Content included on this Website, unless otherwise stated, belongs to or is licensed to The Flower Alchemist or the relevant third-party rights holder.

This includes, but is not limited to:

• photographs;

• floral designs;

• written content;

• graphics;

• logos;

• branding;

• illustrations;

• mood boards and design concepts;

• website layout; and

• other original creative material.

The Content is protected by copyright, trademarks, design rights and other intellectual property rights.

Nothing on this Website grants you any licence or right to use any trademark, logo, photograph, design or other intellectual property belonging to The Flower Alchemist without our prior written permission.

5. Permitted Use

You may access, view and display the Content on a computer or other personal device for your own personal, non-commercial use.

You may print or save reasonable extracts of the Website for your own personal reference, provided that you do not alter the Content and that any copyright or other proprietary notices remain intact.

6. Prohibited Use of Content

You must not, without our prior written permission:

a. reproduce, copy, modify or adapt Website Content;

b. republish Content on another website or social media account;

c. use our photographs, floral designs, written content or other creative work for commercial purposes;

d. reproduce our floral designs or concepts for your own commercial use;

e. sell, license, distribute or otherwise exploit Website Content; or

f. use our Content in connection with another florist, stylist, wedding supplier, business or commercial service.

If you would like to reproduce or use any Content, please contact us for permission.

7. Website Content

We take reasonable care to ensure that information published on this Website is accurate and up to date.

However, information may change from time to time and we do not guarantee that all information will always be complete, accurate or current.

Our Website contains photographs of previous weddings, events, workshops and floral designs. These images are intended to demonstrate our style and work and do not necessarily represent current availability, pricing or specific flower varieties.

Flowers are natural and seasonal products and their appearance, colour, availability and characteristics naturally vary.

We reserve the right to update, amend or remove Website Content at any time.

8. Availability of the Website

The Website is provided on an "as available" basis.

Whilst we make reasonable efforts to ensure that the Website operates correctly, we do not guarantee that it will always be available, uninterrupted or free from errors or defects.

We may temporarily suspend access to the Website where necessary for maintenance, updates, technical issues or other reasons.

We accept no liability for any disruption or non-availability of the Website arising from circumstances beyond our reasonable control.

9. Viruses & Security

We make reasonable efforts to ensure that the Website is secure and free from viruses, malware and other harmful material.

However, we cannot guarantee that the Website will always be completely secure or free from harmful material.

You are responsible for maintaining appropriate security on your own computer, device and internet connection.

You should use appropriate virus protection and security software when accessing websites online.

10. Links to Other Websites

The Website may contain links to websites operated by third parties.

Unless expressly stated otherwise, these websites are not under the control of The Flower Alchemist.

We are not responsible for the content, availability, security or privacy practices of third-party websites.

The inclusion of a link does not constitute an endorsement or recommendation of that website, its content, products or services.

You should review the terms and privacy policies of any third-party website that you visit.

11. Images & Photography

Many of the photographs appearing on this Website are original images of work created by The Flower Alchemist.

All applicable copyright and intellectual property rights remain with the relevant copyright owner.

You may not download, reproduce, edit, publish or commercially use photographs from this Website without obtaining the appropriate permission.

Where photographs have been supplied by professional photographers or other third parties, copyright remains with the relevant photographer or rights holder.

12. Limitation of Liability

Nothing in these Terms & Conditions excludes or limits liability where doing so would be unlawful.

This includes liability for:

a. death or personal injury caused by negligence;

b. fraud or fraudulent misrepresentation; or

c. any other liability that cannot legally be excluded or limited.

Subject to the above, The Flower Alchemist will not be liable for losses arising from your use of, or inability to use, the Website where such losses arise from circumstances outside our reasonable control.

We will not be responsible for losses resulting from reliance on information contained on the Website where that information has subsequently changed or where the information was provided for general information purposes only.

Nothing in these Terms & Conditions affects your statutory rights.

13. Events Outside Our Reasonable Control

We will not be liable for any failure, interruption or delay in providing access to the Website where this is caused by circumstances beyond our reasonable control.

Such circumstances may include technical failures, internet or telecommunications failures, cyber incidents, power failures, natural disasters, severe weather, government restrictions or other unforeseen events.

14. Privacy

Any personal information submitted through this Website will be handled in accordance with our Privacy Policy.

Please refer to our Privacy Policy for information about how we collect, use, store and protect personal information.

15. Changes to These Terms & Conditions

We may update these Terms & Conditions from time to time.

Any revised version will be published on this Website and will apply from the date of publication.

You should check this page periodically to ensure that you are familiar with the current version.

16. General

You may not transfer any rights you have under these Terms & Conditions to another person without our prior written agreement.

We may transfer our rights under these Terms & Conditions where reasonably necessary, provided that doing so does not unlawfully affect your rights.

These Terms & Conditions, together with our Privacy Policy and any other policies expressly referred to on this Website, govern your use of the Website.

If any provision of these Terms & Conditions is found by a court or competent authority to be invalid, unlawful or unenforceable, that provision shall be removed or amended to the minimum extent necessary and the remaining provisions will continue to apply.

A failure or delay by either party to exercise any right or remedy does not constitute a waiver of that right or remedy.

17. Third-Party Rights

Unless expressly stated otherwise, these Terms & Conditions do not give any third party the right to enforce or rely upon any provision of them under the Contracts (Rights of Third Parties) Act 1999.

18. Governing Law

These Terms & Conditions are governed by the laws of England and Wales.

Any dispute arising in connection with these Terms & Conditions shall be subject to the jurisdiction of the courts of England and Wales, subject to any applicable consumer rights.

19. The Flower Alchemist Details

The Flower Alchemist Limited
Owned and operated by Lucinda Ellis-Potter

Location:
East Sussex, England

Website:
www.thefloweralchemist.co.uk

Email:
lucinda@thefloweralchemist.co.uk

Instagram:
@the_floweralchemist

Separate Terms & Conditions

Please note that separate Terms & Conditions apply to bookings and purchases for wedding and event floristry, workshops, courses, hire services and other services provided by The Flower Alchemist where applicable.

Those Terms & Conditions will be provided to clients as part of the relevant booking or purchase process.